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Kith releases new winter line with Harington

The retailer launches updated outerwear and new brand partnerships on October 30.

By Chloe Martin ·

Illustration for: Kith releases new winter line with Harington
Illustration generated for this article, not a news photograph.

Consumers can purchase Kith’s new winter apparel starting October 30. The retailer is releasing the collection globally online, via its mobile application, and in physical stores. This launch marks the debut of several updated product lines and new brand collaborations for the season.

Kith founder Ronnie Fieg designed the line with a focus on layering for cold weather. The brand is bringing back popular styles, including the Corey, Midi, and Maverick puffers. These items return with updated fabrics and new detailing. Other core pieces include the wax cotton Darcy cropped hunting jacket, the reversible knit Jaysen bomber, and the shearling patchwork Becker jacket.

The full range extends to knitwear, flannels, hoodies, quarter-zips, denim, sweatpants, and tailored trousers. All items use colors selected from the company’s winter palette. Kith is also introducing the next phase of &Kin, a sub-brand focused on minimalist silhouettes and premium materials. That line covers outerwear, knitwear, denim, and tailored essentials.

New partnerships feature in the drop. Kith is debuting a capsule collection with Japanese menswear label Seven by Seven. This collaboration includes washed Japanese indigo, antique-finished suede, knitwear, trousers, and accessories. The brand is also renewing footwear deals with Timberland, Adidas Originals, and Clarks Originals.

Actor Kit Harington fronts the marketing campaign for the release. The visuals place him in the English countryside. The campaign includes still photos and a short film. In the video, Harington narrates a poem by Wallace Stevens. The piece references frost, pine trees, and the January sun.

Source: The Hollywood Reporter

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