Lula Returns to Brazil's Presidency After 4.3 Million Vote Swing
The incumbent president defeated Flávio Bolsonaro in a tight runoff, reversing a first-round deficit through a digital campaign surge.
By Bianca Ricci ·

The race for the presidency of Brazil ended in a razor-thin victory for the incumbent, Luiz Inácio Lula da Silva. Shortly after midnight UK time on October 26, 2026, official results declared Lula the winner over far-right senator Flávio Bolsonaro. Lula secured 51.79% of the vote against Bolsonaro's 48.21%, a margin of approximately 4.3 million votes out of 159 million cast. It is the fourth time Lula has served as president, though it is his first nonconsecutive term.
The outcome marks a dramatic reversal from the first round held earlier this month. In that initial vote, Flávio Bolsonaro led with 56.1 million votes to Lula's 53.8 million. Since Brazilian democracy was restored in 1985, no candidate who finished second in the first round has ever won the subsequent runoff. Polls between the two ballots tightened sharply, leaving the candidates separated by only fractions of a percentage point in the final weeks.
Lula attributed his success to a shift in voter behavior and a new digital strategy. The first round saw a record abstention rate of 21%, a trend more common among lower-income voters who typically support Lula. To counter this, the Workers' Party focused heavily on mobilization. Millions of supporters joined a WhatsApp group known as "Lula's army," which coordinated daily efforts to spread supportive content. Lula, who recently acquired his first smartphone, began posting on Instagram and TikTok. For the first time, his digital reach surpassed that of the Bolsonaro campaign.
The opposing camp faced internal challenges. The Bolsonaro campaign was plagued by scandals, including a report by the magazine Piauí claiming Flávio Bolsonaro attended a 2020 boat party with sex workers and vaccine lobbyists. Additionally, a dozen watchdog groups alleged that Meta favored the Bolsonaro campaign. Brazil's electoral court ordered Meta to avoid "unequal treatment" of candidates, a ruling the company disputed by calling the allegations "false and unfounded."
Foreign policy played a role in the final stretch of the campaign. President Donald Trump of the United States did not officially endorse Flávio Bolsonaro, but he characterized the trial of Jair Bolsonaro as a "witch-hunt" and imposed 50% tariffs on Brazilian imports. Lula positioned himself as a counterweight to what he described as "colonial" American designs. He pursued a multilateral approach, balancing ties with the US, China, and Russia, and declined an invitation to join a Latin American military coalition against drug cartels that included the Pentagon.
The election results have implications for environmental policy. Under Lula's previous terms, Amazon deforestation dropped by more than 70%. His administration also cracked down on illegal mining and supported Indigenous rights. However, Guardian correspondent Tom Phillips noted that environmental issues received little attention in the final debate. Voters focused instead on the economy, public security, and cultural divides. Lula must now work with a newly elected congress that features a record number of right-wing politicians who are often hostile to environmental causes.
Flávio Bolsonaro has refused to accept the defeat. He cited the decision to extend voting hours by two hours, a move both campaigns had requested for different reasons, as a barrier to concession. Bolsonaro stated it was "impossible to concede the election result." Phillips believes the challenge to the vote is unlikely to succeed, especially as world leaders are already recognizing Lula's win. Phillips suggested Bolsonaro may travel to the United States to avoid ongoing criminal investigations.
Jair Bolsonaro, who led the political movement his son now heads, is currently serving a 27-year prison sentence for plotting a coup after losing the 2022 election. Lula described the result as a "defeat for denialism." The new president turns 81 on Tuesday.
Source: The Guardian





